Cookie policy
This website uses cookies. By browsing the website, you are agreeing to our use of cookies.
What are cookies?
Cookies are small files which are stored on a user’s computer and hold data relating to a specific website. Cookies are placed on the user’s computer by that website and accessed each time a user browses the site. The cookies used by Primemove Property Ltd are fairly standard and harmless. We primarily use them to collect data to help us improve our website by seeing which parts of the site are being used, how users are navigating to each page and what items on each page they prefer to click on. Nonetheless we would like you to know which cookies Primemove Property Ltd employs, why we use them, and give you the option to opt-out of us using them on your computer if you wish.
Below we have listed each of the cookies that our site sets, with detail as to why we use them. For those that want a little more information, we’ve added information which details the exact purpose of every single cookie we create. Lastly, we’ve included information about the time the cookie is kept on your system (is it kept after you leave the site, to be used when you return? persistent? or deleted once your visit is completed and only used for that visit? session)
You can use this page to opt-out of certain cookie types. Opting out will apply only to the browser or device that you are currently using, so you may need to change these settings again if you use other browsers or devices to browse the web.
We will make every effort to recognise and respect your choices; however there is a small chance that not all cookies and similar methods of data capture will be covered by these settings. If this is a concern to you then we recommend that you change the settings in your browser. If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.
Strictly necessary cookies Enabled
Some cookies are essential in order to enable you to move around the website and use its features. Without these cookies, we will not be able to connect you to our site properly.
We spend a lot of time and effort ensuring that our site remains available all the time; to do that we have web servers running in many different locations. In order to ensure that your journey through the site works properly we like to keep you connected to the same locations. It also allows us to spread the load, meaning our site remains as performant as it can be.
For visitors to our professional users site Primemove Property Ltd, authentication cookies give the added reassurance of site security. These cookies ensure that only authenticated users have access to Primemove Property Ltd, thus keeping our site as safe as possible. If you have any queries or require more information on this please email info@primemoveuk.com
| Cookie | Purpose | Persistent or session |
| hsid | Used to maintain user sessions on our investor site | Session |
| cookieLevel | Used to control the display of the Cookie policy banner for the investor site | Session |
| siteType | To remember your preference for viewing the Full site on your Mobile phone | Session |
| sso2v | Authentication cookie to verify a visitor to our professional users site Primemove Property | Persistent – expires after 6 months |
| cks_policy | Stores your cookie preferences on Primemove Property LTD | Persistent – expires after 1 year |
| permuserid | Manages your login to My Primemove Property | Persistent – expires after 1 year |
| svr | Keeps visitors to our site on the same set of infrastructure | Persistent – expires after 8 hours |
| svp | Keeps visitors to our professional users site, Primemove Property LTD, on the same set of infrastructure< | Persistent – expires after 8 hours |
| sva | Keeps visitors to our professional users site, Primemove Property LTD, on the same set of infrastructure | Persistent – expires after 8 hours |
| sso2 | Allows log in to continue between these sites for agents s | Session |
| JSESSIONID | Ensures Primemove Property Ltd login works across the various sections | Session |
| TS*family | Allows our network hardware to keep you in the right environment | Session |
| jsts | Secures data input by our professional users against corruption | Session |
Local Storage
In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies. We use this to store information which, we feel, enhances your journey through the site by remembering previous actions and making them default for the future. All local storage is persistent, with no expiry
| Cookie | Purpose |
| typeAheadHist | Holds a history of locations typed into search, so that these appear first in the list when you start searching again. |
| primemoveuk.UTIL.userPreferences | Stores the channel (lettings, sales etc) that you last searched in, for Draw a Search |
| pcrLocationList | Last 10 searched for postcodes across the site, used for Price Comparison report |
| RM.recentSearches_* family | Stores your recent searches |
| RMmobile.contactagent_channel | To hold the information you have provided when contacting an agent to pre populate the form for you next time around. |
Functionality cookies Enabled Disabled
These cookies collect information about how visitors use our site, for instance which page is viewed most often, and if error messages are seen. These cookies don’t collect information that identifies a visitor. All information that these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works.
Like most websites, we use analytics software, such as Google Analytics. This software gathers anonymous data relating to how our site is being used and then provides us with aggregated visitor statistics, number of page views etc. We supplement this data with our own analytics, which allows us to do more in-depth analysis of how people use our site. We feel that this information is vital to us, helping us to make the site as easy to use and useful as possible.
We regularly add new features and change existing features to make the site work as well as possible, and to make the experience as helpful as possible to all parties (we care about the experience all of our users get!) To ensure that the changes we make are useful, we test variants of these changes across our site, reviewing data from our analytics system to see what works best. The cookies below allow us to do that.
| Cookie | Purpose | Persistent or session |
| UIDR | Tracks unique visits for ComScore, an industry standard metrics company | Persistent – expires after 1 year |
| IPE*family | Manages survey for House Prices | Persistent – expires after 6 months |
| __utm*family | Tracking cookies set by Google Analytics as detailed above | Persistent – expires after 2 years |
| UID | Tracks unique visits for ComScore, an industry standard metrics company | Persistent – expires after 1 year |
| rmmv*family | Allows us to show a different version of test pages to individual visitors | Persistent – expires after 90 days |
| rmtcj | Allows us to test whether or not we can run tests based on your computer settings | Session |
These cookies allow us to remember choices you have made to provide a more enhanced, personal service. The information these cookies collect relates only to our website.
We have a bunch of features which need to understand what you’ve been doing on the site recently, and to reduce the amount of times you have to do the same thing. For instance, you don’t want to fill in the contact agent form again and again with the same data, so we store that information to reduce the time it takes and to make life easier. All the cookies below perform a similar function.
| Cookie | Purpose | Persistent or session |
| ghostrec-usability | Used to enable remote usability testing | Persistent – expires after 1 hour |
| ghost-sessionId | Used to keep ghostrec session | Persistent – expires after 1 hour |
| ghost-taskId | Used to keep track of the current ghostrec task | Persistent – expires after 1 hour |
| propertyHuntGameState | Tracks if user has the property hunt game activated | Persistent – expires after 1 month |
| iPhoneAd | Used to decide whether to show link to download app when accessing the Primemove Property Ltdwebsite from an iPhone device | Persistent – expires after 1 year |
| MobilePointSortOrder | Remembers your last chosen sort order for a Point based search on the Mobile site, so we can apply that order automatically to your future point searches | Persistent – expires after 30 days |
| propertyDetailsResultsCarousel | Used to remember your preference on displaying the property details results carousel | Persistent – expires after 1 year |
| MobileRegionSortOrder | Remembers your last chosen sort order for a Region based search on the Mobile site, so we can apply that order automatically to your future searches | Persistent – expires after 30 days |
| MobileCurrentLocationSortOrder | Remembers your last chosen sort order for a current location based search on the Mobile site, so we can apply that order automatically to your future current location searches | Persistent – expires after 30 days |
| homeIdeasTutorialVideo | Used to record that the Home Ideas Tutorial Video has been viewed | Persistent – expires after 1 year |
| iphoneAppMentioned | Used to decide whether to show a link to download the app when accessing the Primemove Property Ltdwebsite from an iPhone device | Persistent – expires after 5 years |
| PDC*family | Remembers information you have provided about yourself so that you can fill in contact agent forms quickly and easily | Session |
| osLsId | Remembers the last overseas location you searched in, so that we can show you relevant hot properties | Persistent – expires after 30 days |
| cmS | Remembers the last commercial sales location you searched in, so that we can show you relevant hot properties | Persistent – expires after 30 days |
| Persistent – expires after 30 days | Remembers the last commercial lettings location you searched in, so that we can show you relevant hot properties | Persistent – expires after 30 days |
| topPCRSearch | Used to store latest price comparison report search locations so that when you return you get the information you’re likely to want | Persistent – expires after 14 days |
| rmrcm | Used to recognise that you have seen the “maximum 300 results” message so we don’t bother you with it again | Session |
| studentGridOrListView | Stores whether you have decided to view student results as a grid or a list, so that you get your preferred experience every time | Session |
| androidAppMentioned | Used to decide whether to show link to download app when accessing the Primemove Property Ltdwebsite from an Android device | Persistent – expires after 5 years |
| iPadAd | Tracks if user has seen the iPad advert yet or not | Persistent – expires after 5 years |
| homeIdeasTooltipSequence-results | Used to record that the Home Ideas tooltip sequence has been shown on the search results page | Persistent – expires after 1 year |
| homeIdeasTooltipSequence-detail | Used to record that the Home Ideas tooltip sequence has been shown on the image details page | Persistent – expires after 1 year |
| TPC*family | Stores information about your search preferences to help us only show relevant promotions to you | Persistent – expires after 30 days |
Online behavioural advertising
Some of our pages may feature advertisements, tailored to you. We use a third party advertising partner to deliver these, and we have provided a link below to their opt-out mechanism.